We executed a Pan-Nigeria campaign that built awareness for the European Union and its projects in Nigeria’s renewable energy sector.
Channels
ATL · BTL · Digital · Experiential · Advocacy
//001 The brief
The client
The Nigerian renewable space is awash with a plethora of interventions and initiatives, driven by several multilateral development organisations. Among these actors, EU continues to play the pivotal role of influencing policy initiatives, infusing investments, building capacity, enabling actors at different levels and creating impact.
The European Union delegation to Nigeria has over the years spent a considerable amount of money in Nigeria’s energy sector, most notably in renewable energy, recently committing about €150m to the sector’s development.
The challenge
Its contribution notwithstanding, EU’s participation in the sector has been down-played and under-celebrated.
Goal — Improved visibility
Goal — Rebrand
//002 Our approach
How we
tackled it.
Agency adopted the use of evidence-based outcomes of EU-supported projects and interventions, dramatized through stories of real transformation of people, communities and businesses to drive home the objectives of the campaign.
Strategy
We conducted Television and Radio campaigns nationwide that spread the message of the EU.
//003 The message
“Expanding access to power.”
The European Union and Nigeria are connecting more rural communities to electricity through clean energy and also empowering these communities economically. Hence expanding access to POWER.
//004 The work
The work.
2 print · 2 TV · 1 radio
Print & OOH
02 pieces
Poster
Poster
TV commercials
02 films
The Village Barber
Raleeyah
Radio
Press play